Pengembangan Kewirausahaan Kampus dalam Menghadapi New Normal dengan PC NU Kabupaten Malang dalam Mengimplementasikan Aplikasi dan Program Kreatifitas Mahasiswa

Authors

  • Alexius Endy Budianto Universitas Kanjuruhan Malang
  • Didik Iswahyudi Universitas Kanjuruhan Malang
  • Eris Dianawati Universitas Kanjuruhan Malang

Keywords:

Aplikasi pemasaran, Kewirausahaan, PPK Unikama

Abstract

The development of Campus Entrepreneurship during the Covid-19 pandemic has forced everyone to remain at home in isolation so as not to catch the virus. Therefore, all activities are hampered, especially those related to work to make ends meet. This pandemic requires everyone to quickly adjust to a new work pattern (New Normal). Some examples are workers who have to change their activities to Work From Home (WFH), lecturers and students also have to study online. Even though many activities cannot run as usual, we must remain optimistic about taking business opportunities. Through the Entrepreneurship Development Program (PPK), University of Kanjuruhan Malang, which collaborates with PC NU Malang Regency in the form of a digital enlargement strategy, namely NU-MALL. The method we use in this activity is to conduct workshops by forming student groups together with small and medium enterprises according to their market reach. The investment we provide is in the form of a digital mall application. The results of the investment show a significant change in the development of student creativity and pamasaran members of PC NU Malang Regency.

References

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Published

2020-11-26

How to Cite

Budianto , A. E., Iswahyudi, D., & Dianawati, E. (2020). Pengembangan Kewirausahaan Kampus dalam Menghadapi New Normal dengan PC NU Kabupaten Malang dalam Mengimplementasikan Aplikasi dan Program Kreatifitas Mahasiswa. Prosiding SEMADIF, 1. Retrieved from http://semadif.flipmas-legowo.org/index.php/semadif/article/view/22

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