Pemberdayaan Usaha Kecil Menengah Siomay Melalui Pengembangan Teknologi Tepat Guna Alat Pengemas Vakum
Keywords:Siomay, vacuum packaging, marketing, BEP, appropriate technology
The Community partnership Program (PKM) was held in the area of Malang on Siomay "Fanda" in Kelurahan Tambakasri sub Tajinan city Malan. The goal is to develop the production of siomay enterprises to improve the quality of manufacturing, packaging and marketing. The activities undertaken are to provide training and mentoring in making vacuum packaging tools based on the appropriate technology to make the product more hygienic and longer lasting so that the period of sale can be longer. In addition, providing assistance in analyzing the BEP and marketing communication techniques through Internet media to make marketing activities more effective so that it can develop its business. An external Target of this activity is a scientific article published through the journal ISSN or the proceeding, publication on the press. Improving the implementation of science in the community, which is the innovation of TTG, such as vacuum packaging tools as a tool that can increase production, quality and income for business partners. In addition, some counseling material is a module on BEP analysis and product quality control. Realization of 1 Book of ISBN.The result of this program is the process length is more effective up to 7,000%, the length of the product in the packaging increased about 100-200%, but decreased capacity and turnover by 40% due to the constraints of Covid-19. Increased marketing breadth from 1 city to 3 cities.
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